What would it cost for you to try 3D virtual photography?
Now you’ve read our study, let’s see how much you could save.
Overview
We asked 100+ photo studios worldwide to give us quotes to photoshoot 5 high-end furniture products
To keep things fair, every studio was given the same fixed brief. We then compared this data to the cost of doing exactly the same with 3D virtual photography by Modelry.
Customers also want to visualize your products in different environments, which is why lifestyle scenes are an essential part of product marketing.
Taking the average cost by city, 30 product photos will set you back
We thought this was pricey. And it wasn’t a “location thing” – we checked around.
After comparing prices from 17 different cities around the world, we found that the global average cost to shoot 5 products with traditional photography is 6x higher than with 3D.
This increases to almost 8x more for the United States and the most expensive countries. Overall, mainland Europe has the most competitive pricing.
Average prices for traditional photography can differ widely according to the many variable costs, such as location hire, transportation, equipment, etc.
Prices for 3D virtual photography are not influenced by geography and are fixed, making it easier to plan budgets.
We then calculated what it would cost to produce 6 visuals for 5 products each, including 5 white background shots and 1 creative lifestyle scene with 3D.
The cost to make a brand new 3D model starts at just $50.
For white backgrounds or SILO scenes, the cost is fixed at $20 per scene.
A new lifestyle scene render starts at $250 for one product.
As we move away from traditional photography to 3D product visualization, CGTrader’s highly photorealistic 3D models allow us to offer compelling brand experiences that drive sales, dramatically reduce buyer’s remorse and ultimately, redefine the concept of traditional retail.
Any way we can reduce the amount of returns we receive helps us achieve our sustainability goals. With CGTrader’s 3D & AR tools, we can give customers the confidence and reassurance they need that items will look great in their home before they see them in person
When you think about what imagery did to online and what videos did to Instagram… 3D is going to do the same thing because 3D is literally just a new way of communicating something
We found that adding 3D solutions to our product pages at least doubled the amount of time a user spends on the page. This is a game-changer if you want your users to get to know your products better
3D media makes for a much more interactive shopping experience. Customers can examine our products from every angle, including the option to view products in augmented reality, which helps them get a better sense of quality, size, and other details that matter
Now you’ve read our study, let’s see how much you could save.
We outsourced this study to a team of research experts who reached out to more than:
See how much it might cost to switch to 3D product visualization.
