We’re delighted to announce that we have joined Khronos Group, an open consortium of pioneering companies creating advanced 3D standards. As Contributor Member, we will play an active role in developing consistent guidelines and standards for the scalable production and distribution of 3D media and shape the future of 3D commerce.

Since the company’s founding a decade ago, CGTrader has been committed to making 3D content accessible to all industries and businesses,” explains CGTrader CEO and co-founder Dalia Lasaite. “Creating consistent standards and 3D asset experience will accelerate the mass adoption of 3D media across all platforms and customer touchpoints, enriching online experiences and inevitably paving the way for future innovation. We are delighted to join forces with the preeminent leaders of the Khronos Group and contribute to developing the guidelines for 3D media standards.

By combining our state-of-the-art 3D automation tools with the world’s largest 3D designer community, we can handle thousands of 3D models per month and deliver top-quality visuals in timelines that are not feasible for most other providers. As retailers accelerate their digital transformation journey, 3D content and AR-powered solutions allow them to offer compelling brand experiences that drive sales, dramatically reduce buyer’s remorse and ultimately, redefine the concept of traditional retail.

Khronos Group membership will allow us to contribute to driving this transformation from the inside out and work in tandem with industry leaders to make 3D media the new standard for eCommerce.