Modelry offers a simple way to order 3D modeling at scale, allowing clients to take advantage of emerging 3D technologies. Our customized ordering service is the perfect partner to use when creating AR apps, Metaverse environments, or in-depth 3D viewers. So let’s look in more detail about what is possible, and how CGTrader turns 3D visions into reality.
There are plenty of great reasons to adopt a 3D strategy for online selling. When you add them together the case for 3D modeling is hard to refute:
Lower TCOs – Switching to 3D results in lower Total Costs of Ownership for marketing systems, with reduced asset creation costs and greater flexibility about managing those assets.
3D technology is developing all the time, and what were once futuristic eCommerce tools are now available to everyone. For instance, 3D modeling allows companies to create totally new customer experiences including:
3D and AR technology is already being used extensively across the digital economy, and brands that lag behind are likely to be penalized as a result. Here are just a few use cases that show what is possible right now.
Fashion is in the vanguard of the 3D revolution, with brands pioneering try-on apps and customer experiences to attract new fans. For example, cosmetics giant Estée Lauder has used Snapchat AR filters to create “moods” that promote their scents. The brand has coupled this with AR filters that enable customers to match 60 shades of foundation with the perfect lipstick tone.
Footwear also offers plenty of use cases. Ebay now allows sellers to create 3D sneaker models via the true view feature. These models can be viewed from multiple angles by potential buyers. Amazon has responded with a virtual shoe try-on app for iOS, allowing customers to “wear” shoes before they buy.
Furniture brands have long used 3D and AR to showcase their designs. IKEA got things rolling with IKEA Place, which lets buyers see furnishings in their homes before making a purchase. Wayfair has also provided AR experiences since 2017. The brand’s View in Room function makes it easy to check that furnishings fit into rooms, helping to minimize return rates.
Auto giant Nissan provides an example of how interactive ads can harness custom 3D modeling. The Japanese brand used Google Swirl to create banner ads for its Spanish division. These ads showcased vehicle features like lane assist that static ads struggle to communicate. Feedback suggests that they worked, boosting engagement by a factor of 8.
Digital device manufacturers have also exploited 3D. For instance, Samsung has dived into Metaverse marketing. In 2021, the brand created Samsung 837X – a Metaverse space which recreated Samsung’s New York store. Even more creatively, the company staged a music festival called Galaxy Superstar on the Roblox platform.
Metaverse stores are multiplying across different sectors. Nike has attracted 7 million visitors to its Roblox location, where it mixes branded events and the chance to buy NFT-based products. Fast fashion brand Forever 21 has also experimented, creating Shop City – where customers can create their own Roblox stores and compete to win prizes.
3D modeling is definitely not limited to larger companies. CGTrader has worked with numerous SMBs to realize their 3D visions. London-based boutique home fashion brand Buster + Punch is a great example. Their AR app has increased time spent on product pages by 50%, generating more sales and customer engagement.
3D visualization is also a good choice for smaller Amazon sellers. For example, supplements retailer Hello100 used CGTrader to create interactive 3D models showing packaging and labels. That way, the brand could stand out and provide valuable information for customers - a major factor in health buying decisions.
These use cases should excite commerce brands. 3D offers a vast range of ways to sell creatively, to access hard-to-reach Gen Z customers, and to deliver compelling experiences that really stand out.
CGTrader makes it easy to source high quality, custom 3D modeling, on-demand.
An order of thousands of models or even a single order can be accommodated. Modelry platform is tailored to smaller businesses, making it easy to order small batches of models via smartphones and computers. Everything is automated, removing the need for complex negotiations about price, quality and timescales.
We provide the necessary file types and embeddable 3D and AR viewers, so compatibility is ensured and publishing across multiple sales channels is seamless. Models are quality checked through our in-house quality assurance process and can be stored and managed via our Digital Asset Management system. Once your models are complete, you own the intellectual property, providing total control over your 3D content.
Seamless, hassle-free, fast, reliable – Modelry is the ideal partner for any business that wants to explore 3D marketing. Whether you are crafting a Snapchat AR app, building a Metaverse store, or updating 2D product images to 3D, we can’t wait to help.
Create an account for free to order your a custom 3D model, on-demand, from Modelry platform.
Haidi Kelly is the CMO at Modelry. Formerly at WeWork, Haidi loves the challenges the B2B space brings. Excited about the transformative power of digital assets and content in eCommerce, Haidi helps individuals, teams, and companies reach their full potential. In her downtime, she is also a foodie, world traveler, and enjoys live music.
